Shaheen Parks
Kestrel Advisory
Communication Coaching for Scientists and Technologists
Communicate your work with clarity, confidence, and impact
You’ve done the hard part—developing the science, building the tech, running the models. Now it’s time to communicate your ideas in a way that resonates with business audiences: investors, internal stakeholders, customers, regulators, even the general public.
That’s where I come in.
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I offer specialized presentation coaching for technical professionals—scientists, engineers, inventors, analysts, and others—who want to tell their story without dumbing it down.
Why work with me?
I’ve been on all sides of the table:
✔ As an industry analyst, I’ve evaluated hundreds of technical pitches
✔ As a technology buyer, I’ve made high-stakes decisions in a regulated industry
✔ As a seller and marketer, I’ve helped build business cases and ROI models that closed deals
✔ As a coach at IBM Research, I designed and led a presentation skills course for scientists—earning rave reviews
Through it all, I’ve developed a deep understanding of what makes technical communication compelling to business audiences—and I teach my clients how to deliver just that.
Value-based Messaging
I specialize in helping you articulate the value of your product or solution in a way that resonates with your intended audience. When you work with me, you'll be able to leverage this messaging to create a range of effective marketing collateral that connects with your customers and stakeholders
One-on-One Coaching
I support technical experts and executives in developing and refining their presentation style to be clear, concise, and compelling. With my help, you can learn to communicate complex ideas with ease, captivate your audience, and leave a lasting impression.
Group Training
I offer a short course in presentation skills over several sessions for small groups, as well as run workshops for larger groups as part of team meetings, offsites, or other events. With my guidance, you can learn how to deliver effective and engaging presentations that leave a lasting impact on your audience.
Client Reviews
See What My Clients Are Saying
Shaheen helped me tremendously honing in on the key messages, making sure the presentation was relevant to a diverse group of attendees, and found the right balance between technical depth and business relevance
Christian Jacobi
IBM
Shaheen’s patient, attentive, challenging and engaging coaching style has significantly changed my approach to preparing, presenting and, more importantly, really listening to questions and concerns from the audience.
Achille Fokoue-Nkoutche
IBM Research
Thanks to her guidance, my presentations are now clearer, more concise, and more effective at presenting my desired message to the audience.